Fostering Resilient and Sustainable Rural Development through Nature-Based Tourism, Digital Technologies, and Built Heritage Preservation: The Experience of San Giovanni Lipioni, Italy

Abstract

Situated in the province of Chieti, Italy, San Giovanni Lipioni is a representative case of depopulation, mirroring the challenges numerous rural areas across Europe face. In this regard, the present paper describes the activities of a four-year research project in collaboration with a territorial promotion association and a local action group (LAG) aimed at fostering the sustainable development of the territory, focusing on nature-based tourism, digital-based communication and activation strategies, and the preservation of built heritage. A multidisciplinary approach is employed, delving into three distinct levels, as follows: (i) a comprehensive analysis of the built heritage and the tangible and intangible culture; (ii) the activation of the nature hiking trails between surrounding municipalities; and (iii) an exploration of digital communication strategies for tourism promotion and territorial reactivation.