Digital innovation in the job market: An explorative study on cloud working platforms

Abstract

The evolution of the web has produced a broad change in partnerships and collaboration worldwide due to the centrality of internet, a virtual place where actors from different countries can easily meet and exchange in-formation. This new agency model represents the basis for the development of a new entrepreneurial organization where companies can redefine their idea of business in order to make the web instrumental in the creation of a global social network of actors. This model of cooperation is now possible thank to the creation of the new cloud working platforms that have brought about a revolution in the job market. Main objective of the present work is therefore 1. to analyze and compare, on one hand, three main communities of crowdsourcing (Knowledge or Gig economy) in order to show such evolution, and on the other; 2. to analyze and compare the main platforms of cooperation at distance, in order to identify critical success factors.