Influential users in Twitter: detection and evolution analysis

Abstract

In this paper, we study how to detect the most influential users in the microblogging social network platform Twitter and their evolution over time. To this aim, we consider the Dynamic Retweet Graph (DRG) proposed in Amati et al. (2016) and partially analyzed in Amati et al. (IADIS Int J Comput Sci Inform Syst, 11(2) 2016), Amati et al. (2016). The model of the evolution of the Twitter social network is based here on the retweet relationship. In a DRGs, the last time a tweet has been retweeted we delete all the edges representing this tweet. In this way we model the decay of tweet life in the social platform. To detect the influential users, we consider the central nodes in the network with respect to the following centrality measures: degree, closeness, betweenness and PageRank-centrality. These measures have been widely studied in the static case and we analyze them on the sequence of DRG temporal graphs with special regard to the distribution of the 75 % most central nodes. We derive the following results: (a) in all cases, applying the closeness measure results into many nodes with high centrality, so it is useless to detect influential users; (b) for all other measures, almost all nodes have null or very low centrality and (c) the number of vertices with significant centrality are often the same; (d) the above observations hold also for the cumulative retweet graph and, (e) central nodes in the sequence of DRG temporal graphs have high centrality in cumulative graph.