Please use this identifier to cite or link to this item:
http://hdl.handle.net/2067/38014| Title: | Offline and online customer satisfaction in B2C markets.Towards an overall customer satisfaction framework | Authors: | Aquilani, B. Silvestri, Cecilia Ruggieri, Alessandro Serpico, E. |
Journal: | Handbook Of Research On Managing And Influencing Consumer Behavior Handbook of Research on Managing and Influencing Consumer Behavior |
Issue Date: | 2015 | URI: | http://hdl.handle.net/2067/38014 | DOI: | 10.4018 / 978-1-4666-6547-7 |
| Appears in Collections: | B1. Contributo in volume (Capitolo o Saggio) |
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