Please use this identifier to cite or link to this item:
http://hdl.handle.net/2067/31679| Title: | Consumerism, Market Analysis and Impact on Business Plan Definition | Authors: | Silvestri, Cecilia Ruggieri, Alessandro Piccarozzi, M. |
Journal: | Handbook of Research on Consumerism in Business and Marketing | Issue Date: | 2014 | URI: | http://hdl.handle.net/2067/31679 | DOI: | 10.4018/978-1-4666-5880-6.ch019 |
| Appears in Collections: | B1. Contributo in volume (Capitolo o Saggio) |
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