Luoghi e flussi della campagna elettorale. Le strategie comunicative dei nuovi leader politici
Author(s)
Date Issued
2018
Type
article
Volume
52
Issue
3
Start Page
50
End Page
59
Journal
Abstract
The essay aims to investigate the relationship between populism and the spatial morphology of the Network Society, analysing the role that territory and networks-both as a content of political communication than as a setting for its action-have had in the campaign strategies of Matteo Salvini and Luigi Di Maio. The ability of the two populist leaders to effectively occupy the connected spaces of media and territory, using social networks-and specifically Facebook-as strategic hub for their electoral campaign, is a key element to understand their recent political success.