The Importance and Measurement of Customer Satisfaction Offline vs. Online

Author(s)

Serpico, E.

Aquilani, B.

Ruggieri, Alessandro

Silvestri, C.

Date Issued

2012

Type

bookPart

DOI

10.4018/978-1-4666-2524-2.ch016

ISBN

9781466625242

Journal

Customer-Centric Marketing Strategies

Handle

http://hdl.handle.net/2067/41080

Conference(s)

Customer-Centric Marketing Strategies