Consumerism, Market Analysis and Impact on Business Plan Definition

Author(s)

Silvestri, Cecilia

Ruggieri, Alessandro

Piccarozzi, M.

Date Issued

2014

Type

bookPart

Start Page

425

End Page

457

DOI

10.4018/978-1-4666-5880-6.ch019

ISBN

9781466658806

Journal

Handbook of Research on Consumerism in Business and Marketing

Handle

http://hdl.handle.net/2067/31679

Conference(s)

Handbook of Research on Consumerism in Business and Marketing