A benefit based segmentation as a management tool to improve services quality in shopping centres

Author(s)

Ruggieri, Alessandro

Silvestri, C.

Pancino, B.

Date Issued

2011

Type

conferenceObject

Start Page

1529

End Page

1543

ISBN

8480812117

Journal

Proceedings of 14th QMOD

Handle

http://hdl.handle.net/2067/29405

Conference(s)

Proceedings of 14th QMOD