Dal Dictamen alla comunicazione aziendale: un breve excursus storico in prospettiva didattica
Author(s)
Date Issued
2019
Type
article
Volume
18
Start Page
43
End Page
50
Journal
Abstract
The aim of the article is to outline a brief history of Business Communication as a discipline through a literary review of the academic research that has contributed to the definition of its scope, In doing do, the article will connect the modern principles of business communication to their medieval rhetorical origin and will provide an overview of the teaching methods used for the development of the skill mostly associated with it, ‘business letter writing’, suggesting that it will remain the core of any basic business course despite all the technology-driven transformation of corporate, managerial and organizational communication.
Additional information
ISBN:978-88-7853-846-7
Subjects