Il ruolo dell’agricoltura sociale e la collocazione dei suoi prodotti sul mercato
Author(s)
Gaito, Marco
Date Issued
September 10, 2008
Type
Doctoral Thesis
Abstract
This thesis carries out a preliminary analysis about market placement of products of social farming (SF) and identifies some eventual valorisation strategies. Due to the peculiar nature of these goods, the market of ethical products, as well as the characteristics of ethical consumers, have been investigated. As it regards the organization of the ethical market, its main restraining factor, that is the actual gap between purchasing attitude and behaviour, has been evaluated. Furthermore, the possible solutions to pass this gap have been individuated. The analysis includes a survey among some specific consumer targets: university students and buying groups. This investigation aims to discover consumer awareness and attitude for products of green care farms (GCF), the motivations underneath these purchasing attitudes and behaviours, the eventual diffusion and organization of SF products market, the actual limits and the possible future allocation on the market.
Additional information
Dottorato di ricerca in Politica agraria
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