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  5. Lights and Shadows of Generative AI in the Hospitality Industry. An Exploratory Analysis of Generation Z

Lights and Shadows of Generative AI in the Hospitality Industry. An Exploratory Analysis of Generation Z

Author(s)
Rossi, Marco Valerio
Fulco, Irene  
Faggioni, Francesca
Aquilani, Barbara  
Date Issued
2025
Type
article
Start Page
529
End Page
556
DOI
10.1431/118667
Journal
MICRO & MACRO MARKETING  
Handle
http://hdl.handle.net/2067/54017
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