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B. Contributo in volume
B1. Contributo in volume (Capitolo o Saggio)
Customer Centric Marketing Strategies
Customer Centric Marketing Strategies
Author(s)
Serpico Elsa
Aquilani, Barbara
Ruggieri Alessandro
Silvestri, Cecilia
Ruggieri, A.
more
Date Issued
2013
Type
bookPart
Start Page
315
316
End Page
357
DOI
10.4018/978-1-4666-2524-2.ch016
ISBN
9781466625242
9781466625266
Journal
Customer-Centric Marketing Strategies
Handle
http://hdl.handle.net/2067/31912
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Customer-Centric Marketing Strategies