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Customer Centric Marketing Strategies

Author(s)
Serpico Elsa
Aquilani, Barbara  
Ruggieri Alessandro
Silvestri, Cecilia  
Ruggieri, A.
more
Date Issued
2013
Type
bookPart
Start Page
315
316
End Page
357
DOI
10.4018/978-1-4666-2524-2.ch016
ISBN
9781466625242
9781466625266
Journal
Customer-Centric Marketing Strategies  
Handle
http://hdl.handle.net/2067/31912
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Customer-Centric Marketing Strategies

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