Consumerism and Innovation

Author(s)

Mosconi , E. M.

Piccarozzi, Michela

Silvestri, Cecilia

Mosconi, Enrico Maria

Date Issued

2014

Type

bookPart

Start Page

310

End Page

334

DOI

10.4018/978-1-4666-5880-6

ISBN

9781466658806

Journal

Handbook of Research on Consumerism in Business and Marketing

Handle

http://hdl.handle.net/2067/31677

Conference(s)

Handbook of Research on Consumerism in Business and Marketing