Offline and online customer satisfaction in B2C markets.Towards an overall customer satisfaction framework

Author(s)

Aquilani, B.

Serpico, E.

Date Issued

2015

Type

bookPart

DOI

ISBN

9781466665477

Journal

Handbook Of Research On Managing And Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior

Handle

Conference(s)

Handbook Of Research On Managing And Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior