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  5. Defining the Metaverse with challenges and opportunities in the business environment

Defining the Metaverse with challenges and opportunities in the business environment

Author(s)
Bruni, Roberto
Piccarozzi, Michela  
Caboni, Federica
Date Issued
2023
Type
article
Start Page
1
End Page
18
DOI
10.1080/10696679.2023.2273555
Journal
JOURNAL OF MARKETING THEORY AND PRACTICE  
Handle
http://hdl.handle.net/2067/50626
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