Generation Z Consumer’s Behaviors and Values during and Post-Pandemic: A Systematic and Critical Review
Author(s)
Date Issued
2023
Type
article
Start Page
21
End Page
42
Journal
Abstract
This study aims to analyze the literature on Generation Z consumers’ intentions, behaviors, and values related to the Covid-19 pan demic published within the management and marketing fields, adopt ing a systematic literature review (Slr), alongside a critical review. Elsevier’s Scopus database is scanned to access publications. The analysis sets out the main topics of the papers under investigation and allows a first overview of Generation Z consumer’s behaviors, values, attitudes, intentions and purchasing and consumption styles during the health crisis. By systematizing and collecting fragmented knowledge from the literature under review, the paper attempts to design a preliminary profile
of the current Generation Z consumer. The study provides insightful
suggestions to companies to adequately respond to the changing hab ts of Generation Z consumers. The results can contribute to map the
new links between Generation Z and other generations (Baby Boomers, Generation X, and Millennials) and to formulate assumptions for
deeper research in the field. The paper concludes with an insightful
summary involving the challenges and future outlook.
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