Offline and online customer satisfaction in B2C markets. Towards an overall customer satisfaction framework

Author(s)

Aquilani, Barbara

Serpico, E.

Silvestri, C.

Ruggieri, A.

Date Issued

2015

Type

bookPart

Start Page

311

End Page

364

DOI

10.4018/978-1-4666-6547-7.ch014

ISBN

9781466665477

Journal

Handbook of Research on Managing and Influencing Consumer Behavior

Handle

http://hdl.handle.net/2067/38013

Conference(s)

Handbook of Research on Managing and Influencing Consumer Behavior