An Analysis of the Relationship between Quality Factors and Customer Loyalty for Success of Firms in the Service Industry

Author(s)

Silvestri, Cecilia

Date Issued

2017

Type

bookPart

DOI

10.4018/978-1-5225-2475-5.ch004

ISBN

9781522524755

Journal

Strategic Marketing Management and Tactics in the Service Industry

Handle

http://hdl.handle.net/2067/29981

Conference(s)

Strategic Marketing Management and Tactics in the Service Industry