A benefit segmentation as a management tool to improve services quality in shopping centres

Author(s)

Ruggieri, A.

Silvestri, Cecilia

Franco, S.

Pancino, B.

Date Issued

2011

Type

conferenceObject

ISBN

8480812117

Journal

Proceedings of 14th QMOD

Handle

http://hdl.handle.net/2067/29406

Conference(s)

Proceedings of 14th QMOD