Fostering Open Innovation in Digital Platforms in Post-Pandemic Era: An Updated Framework for More Effective Collaboration with Customers
Author(s)
Date Issued
2022
Type
conferenceObject
Start Page
1047
End Page
1059
Abstract
COVID-19 quickly pushed organizations towards challenges they could never have
imagined. However, the crisis should represent a period of substantial business building
and innovation. The immediate signs of this are already visible, including overnight digital
transformation, making the most of data, and virtual customer engagement. In this current
socio-economic context, in which organizations face growing innovation challenges, the
ability of resilience is even more required, and it becomes more and more linked to the
open collaborative innovation process, above all in digital platforms. In particular,
organizations should leverage the ability to observe any change in the consumers'
collaborative attitude caused by the pandemic and to proceed with an adaptation of the
platforms accordingly. This work aims to contribute to this literature gap. After reviewing
existent literature developed in open innovation and digital platforms domains, a
conceptual framework is elaborated. The proposed model suggests that any organization
should monitor the impact that Covid-19 has had on the collaborative attitude of
consumers, in order to foster open innovation process. In particular, it creates a link
between the effects of the pandemic on the main reasons that push towards consumer
participation and collaboration in digital platforms and the consequent and necessary
remodelling of the platforms themselves.
Conference(s)
IFKAD 2022 17th International Forum on Knowledge Asset Dynamics