Contextualization of the Trialability Concept in the SaaS Model for Mobile and Ubiquitous Environment Deployed in Public Cloud Possibilities, limitations, mitigations, cost and, measures for mobile SaaS (free trial) potential adopters

Abstract

In this research a generic commercial Software as a Service (SaaS) product offered in the mobile marketplace and deployed in a public cloud is analyzed in order to: (i) identify the possibilities and limitations of the "free to try" version in cloud computing environment; (ii) highlight the cost of the free trial; (iii) determine the correspondence between the "free to try" version and the one available after an onerous subscription contract; (iv) make reference to a series of metrics for measuring the intention to use the application, its effective and real use of available resources. The paper aims to facilitate an educated informed adoption (or rejection) with respect to a mobile SaaS commercial product deployed in public cloud, during the free trialability period, evaluating the SaaS characteristics and functionalities jointly with some perceptions and measures which could arise from its active use, inspection and consideration.